NORMAN BEIERLE, VALENTINA FERRARESE, HESTER KEIJSER



! UPWARDLY MOBILE is a collaborative project by Norman Beierle (Germany), Valentina Ferrarese (Italy) and Hester Keijser (Netherlands).

We propose to use a public space of the Modern Art Museum in Frankfurt during the second week of August (11 August - 18 August 2002).

Approximately 25 international artists are invited to send us a work that fits into a transparent plastic bag, which we will hang in the coat check room of the Modern Art Museum.

By this project we offer the participants a real exhibition in the Modern Art Museum of Frankfurt as well as an opportunity to leave the work in the stock of the museum. The artists will receive documentation of the show and possibly the receipt from the coat check room. This way they will have a chance to upgrade their CV and be a part of an exciting network. The coat check room of a museum can be considered as a semipublic space inbetween the institutional and the non-institutional, and furthermore is not bound to the inner hierarchy of the museum life. !Upwardly Mobile offers a different approach to the traditional way of exhibiting in a museum.

This action leaves open a range of interpretations :
- it makes the museum an easily accessible experimental place;
- it breaks the line between the happy few that exhibit in major art spaces and other artists that are excluded from this network;
- it questions the static rules of the art institutions
- it gives the visitors of the museum an unexpected experience in comparison with the preprogrammed activities



HOW TO LOCATE

The project is accessible in the coat check room of the modern art museum in Frankfurt on August 11 and August 18, as well on a future website



ABOUT THE ARTISTS

We met one week ago in the Kunstcentrum in Leiden, where Valentina is the guest artist and where Norman and Hester have a studio.



CONTACT THE ARTISTS